Geekville is a coworking space for tech & creative pros, a way for innovators to share office space and ideas.

Geekville is the most recent chapter of my entrepreneurial journey, and The Collective's ideal successor. I invented & designed the product from scratch, often stepping out of my comfort zone and switching from Logo & UI design to front-end development, from Wordpress Customization to print design, from copywriting to digital marketing.

Year: 2013 - Present / Category: coworking
Services: Product logo, Website UI, Other visuals

Logo Design & identity

Geekville logo final version
Geekville Logo, final version
Geekville Monogram
Geekville logo, color variations
Logo, color variations

Geekville logo's core visual feature is the pair of glasses at the center of the composition; I chose them as an icon, a status-symbol for "being a geek".

The typography choice for the logotype is Lavanderia, a script font inspired by vintage window signs.

As for the form-factor, I didn't choose the typical badge or round label but a less frequent — yet still typically vintage — oval.

I tried to keep a certain continuity between Geekville's logo and the The Collective's. That's why Geekville evokes the same vintage feeling, but still being a simpler & less elaborated evolution of its precursor.

Geekville logo, early study
Logo, early study

Colors & typography

  • #73afb6
  • #556270
  • #dde0e2
  • #ee6046
  • Font selection: Raleway
  • Font selection: Open Sans

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UI Design & iconography

Geekville - Main website V2
Website, version 2

▲ For Version 2 I completely rewrote the website, with 4 goals in mind: 1) implementing a responsive layout; 2) simplifying; 3) refreshing the design while preserving the usual look and feel 4) reaching international users by translating the content into English. You can check out the website here.

Geekville - Main website V2, Responsive
Website, version 2 - responsive
Geekville - Main website
Website, version 1

▲ I've alway been a big fan of one-page layouts: they're simple, elegant, and they present information in an easily digestible way.

Geekville - Blog
Blog (WP Customization)
Geekville Learning website
Geekville Learning website (WP Customization)

▲ For Geekville Learning's website I heavily customized a Wordpress theme, until I reached the desired result: original themecustomized theme.

Typonerd dedicated mini-site
Typonerd dedicated mini-site
Typonerd dedicated mini-site
Typonerd mini-site, on mobile

▲ Typonerd was one of Geekville Learning's most successful courses, so we thought it could branch out into its own brand. Graphic Designer Stefano Torregrossa — who also taught the course — created the Typonerd logo, while I designed & built a dedicated marketing website. You can visit Typonerd's live website here.

Geekville - Website icons
Website Icons

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Other visuals

Geekville - Variuos marketing visuals
Various marketing visuals

"I invented & designed the product from scratch, often stepping out of my comfort zone"

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