Prezzipazzi is no ordinary e-commerce: with its betting system, users can buy products at a discounted price.

Prezzipazzi was the exception among my typical customers: while I mostly worked for early-stage startups, the company was an established and successful digital business. Their results in the field were indisputable, but somehow design was still missing from Prezzipazzi's equation; this is precisely what I was hired to fix.

Year: 2012 / Category: Online Auctions, Moneymaking, Low Bid Auctions
Services: Product logo, UX study, Web App UI

Logo Design & identity

Prezzipazzi - Logo final version
Prezzipazzi logo, final version
Prezzipazzi - Redesign of the original Prezzipazzi Logo
Redesign of the original Prezzipazzi Logo

▲ My design work for Prezzipazzi began with a branding challenge: redesigning the logo — which wasn't actually a logo, but just the brand name set in a fancy font — without losing its look & feel and recognizability.

Prezzipazzi - Alternate Logo studies
Alternate Logo studies

▲ I also studied and designed alternative logos, but they didn't make it into the final choice.

A radical redesign or a brand new logo would've disoriented Prezzipazzi's user base, and that's something that needs to be taken into account when dealing with large audiences.

Prezzipazzi - Redesign of BestPrix logo
Redesign of BestPrix logo

▲ The same redesign treatment was applied to Bestprix, Prezzipazzi's french sister-site.

Prezzipazzi - BestPrix Logo, final version
BestPrix Logo, final version

Colors & typography

  • #ff9900
  • #0096db
  • #fff
  • #444
  • Font selection: Droid Sans
  • Font selection: Helvetica Neue

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UI Design & iconography

Prezzipazzi - Landing page
Landing page
Prezzipazzi - Homepage

My UI Design work for Prezzipazzi tried to rationally organize information and interaction so that users could always be presented with clear choices; it also aimed to convey trust and accountability, in order to challenge the skepticism that often arises with sites that sell products at a heavily discounted price.

Please note: in the end, for reasons unrelated to my design work, this UI was never implemented on the actual website.

Prezzipazzi - Bid box detail
Bid box detail
Prezzipazzi - Inactive Bid
Inactive Bid
Prezzipazzi - Closed Bid
Closed Bid
Prezzipazzi - Private bid
Private bid
Prezzipazzi - How it works
How it works
Prezzipazzi - Won bids
Won bids
Prezzipazzi - Invoices
Prezzipazzi - Sign In
Prezzipazzi - Signup
Prezzipazzi - Panel: dashboard
Panel: dashboard
Prezzipazzi - Panel: profile
Panel: profile
Prezzipazzi - Panel: auto-bid setup
Panel: auto-bid setup
Prezzipazzi - Panel: placed bids
Panel: placed bids
Prezzipazzi - Panel: notifications
Panel: notifications
Prezzipazzi - Panel: notification detail
Panel: notification detail
Prezzipazzi - Web App Icons
Web App Icons
Prezzipazzi - Visuals for banner ads
Visuals for banner ads

"My UI Design work for Prezzipazzi tried to rationally organize information and interaction so that users could always be presented with clear choices"

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